About Me

Jolene Nicotina

Every person and every brand has a story. And with the right words, any story can pull on your heartstrings, make you laugh, or compel you to press firmly on the “buy now” button (or the “request a demo” button if you’re a b2b company).

With over 12 years of experience on brand and marketing teams, I’ve written copy across all formats: brand messaging, integrated campaigns, events, web, video, social, naming…I’m sure there’s something I’m forgetting.

I'm a creative problem solver at heart, developing campaigns that tackle real business challenges, such as correcting market misconceptions, improving customer sentiment, or reaching new buyers. I do my best work when on collaborative teams, partnering with creatives across disciplines and stakeholders across functions. And I approach every project with a clear point of view, meaning I’m ready and prepared to defend my creative decisions. C-suite presentation? Bring it on.

When I’m not working with words and ideas, I’m lying in bed with coffee and a crossword, planning my next trip (Finland?), or adding to my ever-growing matchbook collection (want to trade?). My weakness is a thin and crispy chocolate chip cookie and I’m unapologetically a night person.

If you need creative copy and ideas to make your brand stand out in a sea of sameness, well…