A software demo doesn’t need to be a snooze fest. When UKG rebranded, we set out to completely rethink our product tours, which were simply a series of product screens against a montage of stock footage.
Through flashbacks and a confessional-style format à la The Office, we brought the product to life by exploring work before and after UKG at a hypothetical hotel chain. Potato swan, anyone?
Role: ACD, Copy
