Jolene Nicotina
Copywriter and Content Strategist for Brands
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Display Ads

A Chief Financial Officer can’t bear an underperforming asset, and a company’s payroll department is often an untapped source of growth. To reach a new buyer for UKG, this ad series challenged the idea that payroll is just a cost center, positioning the platform as giving finance leaders a level of control they’ve never had before over this part of the business.